Corporate training videos are notoriously unwatchable (and unhelpful).
So we were like, "why not make them good (and sink in)?"
BREATHING UNDERWATER One of the best training films ever made. (Not according to us. Well, yes, according to us BUT ALSO The New York Festivals of TV & Film.). We helped one of the 11 companies listed in Jim Collin's book "Good to Great" prevent antitrust litigation, saving millions, if not billions.
Characters don’t become human, relatable and rootable until you find their vulnerabilities. They need to feel like they have something to lose for the audience to feel like there's something at risk. And when there's nothing at stake, your employees check out. This scene is an example of what sets Breathing Underwater apart in Trainingvideoland.
“Human minds yield helplessly to the suction of story.”
- Jonathan Gottschall
CONVERSATIONS Training managers to give performance reviews sounds like juicy material for a narrative arc, eh? We were tasked with covering a lot of ground, leaving little room for plot and character development. Our approach was to lean heavily into dialogue, giving it personality and subtext. By having the subjects talk like real people talk, not like a training manual case scenario, they become relatable, like you can understand their intentions. This creates the internal conflict necessary to make an otherwise boring conversation inherently interesting.
Navigating difficult conversations was a top concern in these events. We interwove two employee review sessions that allowed the audience to observe and identify personality traits that would come to surface during the review, playing into their "motivations." In this scene, the manager must walk a line between reigning in the employee's cockiness while not squashing his confidence.
FAUX DOCUMENTARY The client's fast paced sales environment includes 10+ calls a day and fighting for the attention of busy store owners. Spanning multiple years, this training mixes humor and intelligence while empathizing with the pressures employees face. It's flight simulator training that puts employees in the shoes of the characters with believable and relatable situations and conversations.
In this scene from season 3, Scott is being considered for a promotion to Unit Manager. Rachel guides him through utilizing systems and processes to grow the business.
WE'VE BEEN CREATING AWARD-WINNING TRAINING FILMS FOR OVER A DECADE
Resonate Pictures lovingly transforms a company’s legalese and policies into vibrant characters and narratives that teach while they entertain. Our dramatic approach builds empathy by connecting information to emotion. Our humor is grounded and realistic, revealing the humanity in our characters, making them relatable, and bringing down walls to allow sensitive topics reach even the most hardened viewer.
Between us and our collaborators, we've written scripts for Dreamworks, Netflix, Universal, HBO and Sony and have had films appear in 100+ festivals around the world, including Sundance, Raindance, SXSW, winning multiple awards and nominations including the Oscars, Emmys and Peabodys.
WINNER WINNER, CHICKEN DINNER
"People tend to change their behavior after hearing compelling stories"
Dr. Rickett's research revealed people "exposed to story-based warnings made about 20% fewer errors, compared with teams exposed to equivalent non-narrative warnings."
Resonate Pictures is developing an affordable library of GRC films that brings the same cinematic, story-driven approach we’ve been applying to custom films for the past decade. We’re enlisting three partner companies to steer topics for two videos each. It’s an opportunity to get two, semi-custom videos for well below film industry production costs. We’re also enlisting partners to receive early bird pricing/benefits. Partners get access to all six videos produced. Contact [email protected] or call (323) 450-7535 to learn more.