I know, you’re already combating your team’s incessant urge to check Facebook, Twitter, Instagram and whatever other social media life hack screams for their attention. Why would you want them watching bits of Hollywood blockbusters while on the clock?

Only because it effectively helps communicate your company’s values, policies and objectives.


Don’t believe me? Jot down everything you remember from the last presentation you heard (and did not present). Finished? Now sketch out the plot to the last movie or TV show you watched.

Which list has more detail? More importantly, which experience enjoyably engaged your emotions?

People learn best by doing. When hands-on learning is impossible, the next best option is learning vicariously by seeing the personal experience of someone they can identify with. (In layman’s terms, it’s more impactful to watch someone tying their shoe than reading step by step instructions on how to tie said shoe.)

Enter movie clips. Hollywood spends multi-millions to hire the world’s biggest stars for bringing to life stories that tap into our feelings and dreams.

You can co-opt Tinseltown’s hard work to help create a healthy culture of both compliance and character in your company.


Better yet — your employees will enjoy them! They’ll be intrigued by a story or blind-sided by an emotion that engages their brain rather than bored by yet another inter-office memo. Movie clips can:

  • connect theoretical concepts to tangible situations


  • provide a vicarious learning opportunity


  • create a common language among employees


  • create mental markers, reinforcing the lesson every time they encounter the movie


Every Monday, Resonate offers movie clips that you can use in sparking and shaping discussions around your company’s core compliance needs because we believe in the power of story to transform hearts, minds and actions.

You’re welcome.


Bryan Belknap, an award-winning screenwriter, is Creative Director at Resonate Pictures, which specializes in story-based training and branding films. He will be speaking at SCCE Compliance & Ethics Conference in Las Vegas.

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