A SAFETY TRAINING VIDEO
MADE BY THE FILM INDUSTRY

A collaboration between film professionals and one of the nation's top contractors.

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"Most incredible training video I've ever seen.  If I could I would have rated it a 12.  Bravo!" 

- American Business Awards

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CREATE A CULTURE OF SAFETY WITH A STORY THAT SHIFTS
BEHAVIOR BY HITTING YOUR TEAM RIGHT IN THE HEART

SYNOPSIS

COVERED drills into every construction worker's core desires – get home to loved ones safe each night while avoiding mistakes that injure co-workers. Drew’s first day on the job finds him caught between his foreman’s demand to do things correctly and the prevailing “wisdom” of a grizzled veteran who completes tasks with “common sense” shortcuts. It’s a battle over the right way versus right now, where lives hang in the balance.

12 min. Includes Discussion Guide.

Languages: English & Spanish (overdubbed). $495

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Neurosciences shows story is the best vehicle for delivering a message that impacts behavior.

HOW STORY CHANGES THE BRAIN

 

NEUROCHEMICAL EFFECT

A well told story changes our brain chemistry. It activates the neurochemicals responsible for memory. It also releases OXYTOCIN - the “empathy” chemical - which influences actions and increases motivation.

 

THEORY OF MIND

The imaginary world serves as a proving ground for vital social skills, becoming a “flight simulator” for real life situations.

 

SENSORY CORTEX

FMRI machines have shown that brains on story look similar to participants in the action, not spectators. Experience is the best teacher.

 

MIRROR NEURONS

Observing an action activates the same part of the brain that lights up when physically experiencing the action.

 

NARRATIVE TRANSPORT

Properly structured stories focus viewer attention and inextricably tie their emotions to the characters, which leads the viewer to internalize the story’s lessons.

 

EMOTION VS LOGIC

“Neuroscience is proving that even when we think we are making decisions based on ‘logic’, we are often unconsciously being driven by our emotions. And if emotion rather than logic is really the driving force of so many of our decisions, then stories are the most effective structure to share information, connect people emotionally to a cause and build commitment. While facts and figures engage a small area of the brain, stories engage multiple brain regions...that are recalled due to the power of their sensory associations.”  (Study by Gartner Inc)

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ORDER TODAY AND LET COVERED
BREATHE NEW LIFE INTO YOUR SAFETY TRAINING

Contact us for info on licensing a digital copy.
Want to talk? Email us or give us a call at (800) 883-1646 to get your questions answered.

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Free eBook - Teaching Construction Safety through Movie Clips

The best construction scenes from Hollywood films and how to use them in training to incresase worksite safety.