CREATE A CULTURE OF SAFETY WITH A STORY THAT SHIFTS
BEHAVIOR BY HITTING YOUR TEAM RIGHT IN THE HEART
COVERED drills into every construction worker's core desires – get home to loved ones safe each night while avoiding mistakes that injure co-workers. Drew’s first day on the job finds him caught between his foreman’s demand to do things correctly and the prevailing “wisdom” of a grizzled veteran who completes tasks with “common sense” shortcuts. It’s a battle over the right way versus right now, where lives hang in the balance.
12 min. Includes Discussion Guide.
Languages: English & Spanish (overdubbed). $495
HOW STORY CHANGES THE BRAIN
A well told story changes our brain chemistry. It activates the neurochemicals responsible for memory. It also releases OXYTOCIN - the “empathy” chemical - which influences actions and increases motivation.
THEORY OF MIND
The imaginary world serves as a proving ground for vital social skills, becoming a “flight simulator” for real life situations.
FMRI machines have shown that brains on story look similar to participants in the action, not spectators. Experience is the best teacher.
Observing an action activates the same part of the brain that lights up when physically experiencing the action.
Properly structured stories focus viewer attention and inextricably tie their emotions to the characters, which leads the viewer to internalize the story’s lessons.
EMOTION VS LOGIC
“Neuroscience is proving that even when we think we are making decisions based on ‘logic’, we are often unconsciously being driven by our emotions. And if emotion rather than logic is really the driving force of so many of our decisions, then stories are the most effective structure to share information, connect people emotionally to a cause and build commitment. While facts and figures engage a small area of the brain, stories engage multiple brain regions...that are recalled due to the power of their sensory associations.” (Study by Gartner Inc)
ORDER TODAY AND LET COVERED
BREATHE NEW LIFE INTO YOUR SAFETY TRAINING
Contact us for info on licensing a digital copy.
Want to talk? Email us or give us a call at (800) 883-1646 to get your questions answered.
MORE UNSOLICITED TESTIMONIALS
"Engaging Characters. Very Unexpected."
"I was floored. Loved it."
"A superb construction job safety resource. Anyone involved in building construction should watch it. It is composed of years of lessons learned and is cast and directed well enough to engage the viewer from a human perspective. The dramatic conclusion brings it all home!"
"I've been in the construction trade for 15 years and I've seen many safety videos. This video is by far the best one of all. It really hits home and proves that doing the right thing,even when no one is looking (INTEGRITY) should never be overridden or shunned away!"