CREATE A CULTURE OF SAFETY WITH A STORY THAT SHIFTS
BEHAVIOR BY HITTING YOUR TEAM RIGHT IN THE HEART

 

PROFESSIONALLY VETTED

Created in partnership with the safety and legal team at JE Dunn Construction, a top 30 US contractor.

USER TESTIMONIES

"A guy stopped me while I was walking a jobsite and stated what an impact the video had on him and his fellow workers.  Comments like his occur on a regular basis."

             - Bob Jacquinot, VP, JE Dunn Construction

INDUSTRY RECOGNITION

"Most incredible training video I've ever seen.  If I could I would have rated it a 12.  Bravo!"

               - American Business Awards

THE SCIENCE OF STORY

Scientific studies reveal the effectiveness of weaving a lesson inside a compelling story.

 Read more about the science

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Free eBook - Teaching Construction Safety through Movie Clips

The best construction scenes from Hollywood films and how to use them in training to increase worksite safety.


SYNOPSIS

COVERED drills into every construction worker's core desires – get home to loved ones safe each night while avoiding mistakes that injure co-workers. Drew’s first day on the job finds him caught between his foreman’s demand to do things correctly and the prevailing “wisdom” of a grizzled veteran who completes tasks with “common sense” shortcuts. It’s a battle over the right way versus right now, where lives hang in the balance.

12 min. Includes Discussion Guide.

Languages: English & Spanish (overdubbed). $495

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Story isn’t just a trendy buzzword. It’s the scientifically proven vehicle for delivering messaging that transforms behavior.

SCIENCE OF STORY

 

NEUROCHEMICAL EFFECT

Stories change our behaviors by actually changing our brain chemistry. They activate neurochemicals that affect areas of the brain responsible for encoding and recalling memory. They also release OXYTOCIN - the “empathy” chemical - which positively influences actions, motivation and strengthens social bonds.

 

THEORY OF MIND

The imaginary world serves as a proving ground for vital social skills, becoming a “flight simulator” for real life situations.

 

SENSORY CORTEX

FMRI machines have shown that brains on story look similar to participants in the action, not spectators.

 

MIRROR NEURONS

Observing an action activates the same part of the brain that lights up when physically experiencing the action.

 

NARRATIVE TRANSPORT

Properly structured stories focus viewer attention and inextricably tie their emotions to the characters, which leads the viewer to internalize the story’s lessons.

 

EMOTION VS LOGIC

“Neuroscience is proving that even when we think we are making decisions based on ‘logic’, we are often unconsciously being driven by our emotions. And if emotion rather than logic is really the driving force of so many of our decisions, then stories are the most effective structure to share information, connect people emotionally to a cause and build commitment. While facts and figures engage a small area of the brain, stories engage multiple brain regions...that are recalled due to the power of their sensory associations.”  (Study by Gartner Inc)

ORDER TODAY AND LET COVERED
BREATHE NEW LIFE INTO YOUR SAFETY TRAINING

Want to talk? Email us or give us a call at (800) 883-1646 to get your questions answered.

Free eBook - Teaching Construction Safety through Movie Clips

The best construction scenes from Hollywood films and how to use them in training to incresase worksite safety.