CREATE A CULTURE OF SAFETY WITH A STORY THAT SHIFTS
BEHAVIOR BY HITTING YOUR TEAM RIGHT IN THE HEART
Created in partnership with the safety and legal team at JE Dunn Construction, a top 30 US contractor.
"A guy stopped me while I was walking a jobsite and stated what an impact the video had on him and his fellow workers. Comments like his occur on a regular basis."
- Bob Jacquinot, VP, JE Dunn Construction
"Most incredible training video I've ever seen. If I could I would have rated it a 12. Bravo!"
- American Business Awards
THE SCIENCE OF STORY
Scientific studies reveal the effectiveness of weaving a lesson inside a compelling story.
COVERED drills into every construction worker's core desires – get home to loved ones safe each night while avoiding mistakes that injure co-workers. Drew’s first day on the job finds him caught between his foreman’s demand to do things correctly and the prevailing “wisdom” of a grizzled veteran who completes tasks with “common sense” shortcuts. It’s a battle over the right way versus right now, where lives hang in the balance.
12 min. Includes Discussion Guide.
Languages: English & Spanish (overdubbed). $495
SCIENCE OF STORY
Stories change our behaviors by actually changing our brain chemistry. They activate neurochemicals that affect areas of the brain responsible for encoding and recalling memory. They also release OXYTOCIN - the “empathy” chemical - which positively influences actions, motivation and strengthens social bonds.
THEORY OF MIND
The imaginary world serves as a proving ground for vital social skills, becoming a “flight simulator” for real life situations.
FMRI machines have shown that brains on story look similar to participants in the action, not spectators.
Observing an action activates the same part of the brain that lights up when physically experiencing the action.
Properly structured stories focus viewer attention and inextricably tie their emotions to the characters, which leads the viewer to internalize the story’s lessons.
EMOTION VS LOGIC
“Neuroscience is proving that even when we think we are making decisions based on ‘logic’, we are often unconsciously being driven by our emotions. And if emotion rather than logic is really the driving force of so many of our decisions, then stories are the most effective structure to share information, connect people emotionally to a cause and build commitment. While facts and figures engage a small area of the brain, stories engage multiple brain regions...that are recalled due to the power of their sensory associations.” (Study by Gartner Inc)