Ten Cardinal Sins of Training Films

May 17, 2017 - 2 minutes read

With the rise in media savvy employees, you ignore the hallmarks of sub-par training films at your own risk.

Thus, we present these Ten Commandments of Training Films so you can A) call Resonate out if we fall short and B) determine how many “sins” your current training commits.

 

  1. Thou shalt have a relatable character. (Somehow, somewhere, there needs to be something in the characters or their world that viewers recognize and connect with.)
  2. Thou shalt not have bad acting. (If the acting isn’t natural, it sure as heck isn’t believable.)
  3. Thou shalt have believable dialogue. (Nobody talks like a handbook… or a lawyer.)
  4. Thou shalt move the camera. (Tripods are for prom photos.)
  5. Thou shalt have conflict in your story. (No obstacles means no interest from your audience.)
  6. Thou shalt have good audio. (If people can’t hear it, they won’t watch it.)
  7. Thou shalt not have on-the-nose dialogue. (If you would never come right out and say that to a client, employee, boss, etc., neither should they.)
  8. Thou shalt not skimp on post-production. (A great actor in a wonderful story will look like a chump with poor editing, screwed up color correction or lame music.)
  9. Thou shalt not bore the audience. (Your employees will compare your video to what they’re watching on Netflix. You don’t have a Hollywood budget and stars to dazzle them, so you don’t have a prayer if you bore them.)
  10. THOU SHALT FILM IN HAWAII

 

Bryan Belknap, an award-winning screenwriter, is Creative Director at Resonate Pictures, which specializes in story-based training and branding films. He will be speaking at SCCE Compliance & Ethics Conference in Las Vegas.

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