DRAMATIC. CINEMATIC. STORY-DRIVEN.

CORPORATE TRAINING & BRAND FILMS

"Most incredible training video I've ever seen. If I could I would have rated it a 12. Bravo!"
- American Business Awards

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STORIES THAT RESONATE. TRAINING THAT WORKS.

IMAGINE employees raving about your training videos, anticipating the next one, or moved to tears in their cubicle. It’s no fantasy. We’ve turned training films from a four letter word into must see TV.

RESONATE PICTURES creates cinematic, story-driven content that makes your code of conduct meaningful and personal. 

The limitation with most training videos is they don’t contain the elements that give a story its power: Tension. Conflict. Stakes. Surprise. And our favorite: believable dialogue.

CASE STUDY: ANTI-TRUST TRAINING

BREATHING UNDERWATER is a cautionary tale of a company wide billion dollar lawsuit experienced through the eyes of one employee. The client wanted to personalize anti-competitive practices for employees and get them to understand how and why actions can be misconstrued by the competitor.  They haven't experienced anti-trust litigation since they began training with the film. They have used it for six years and intend to use it another six, making the training more cost effective than renewing licenses year after year.

CASE STUDY: CODE OF CONDUCT TRAINING

OBJECTIVE: train management on conducting employee reviews. Navigating difficult conversations was a top concern in these events. We interwove two employee review sessions that allowed the audience to observe and identify personality traits that would come to surface during the review.

CLIP 01

Characters established and storylines planted in this scene that intertwines employees' stories who are headed into their annual review.

CLIP 02

In this scene, the manager walks a line between reigning in the employee's cockiness while not squashing his confidence.

CASE STUDY: EPISODIC FAUX DOC TRAINING

The client has a fast paced sales environment that includes 10+ calls a day and fighting for the time of busy store owners. This training mixes humor and intelligence while communicating an understanding of the pressures employees face. It's flight simulator training that puts employees in the shoes of the characters with believable and relatable situations and conversations.

CLIP 01

In the first season, Scott is new to the job and his supervisor Rachel is showing him the lay of the land. This trailer is used to build anticipation for the training. 

CLIP 02

This training spans multiple years and grows up with the characters. Several seasons later, Scott is being considered for promotion to Unit Manager. In this clip, Rachel guides him through utilizing systems and processes to grow the business.

CASE STUDY: SAFETY TRAINING LEVERAGES VALUE BEYOND TRAINING

Client was able to leverage their safety training with this tension filled trailer, giving their name and brand wider recognition while cementing public perception as a safety-first company.

SYNOPSIS

COVERED drills into every construction worker's core desires – get home to loved ones safe each night while avoiding mistakes that injure co-workers. Drew’s first day on the job finds him caught between his foreman’s demand to do things correctly and the prevailing “wisdom” of a grizzled veteran who completes tasks with “common sense” shortcuts. It’s a battle over the right way versus right now, where lives hang in the balance.

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"HUMAN MINDS YIELD HELPLESSLY TO THE SUCTION OF STORY."

- Jonathan Gottschall

NEUROSCIENCES SHOWS STORY IS THE BEST VEHICLE FOR DELIVERING A MESSAGE THAT IMPACTS BEHAVIOR

HOW STORY CHANGES THE BRAIN

NEUROCHEMICAL EFFECT

A well told story activates neurochemicals responsible for memory and releases the “empathy” chemical - which influences actions and increases motivation.

THEORY OF MIND

The imaginary world serves as a proving ground for vital social skills, becoming a “flight simulator” for real life situations.

SENSORY CORTEX

FMRI machines have shown that brains on story look similar to participants in the action, not spectators. Experience is the best teacher.

MIRROR NEURONS

Observing an action activates the same part of the brain that lights up when physically experiencing the action.

NARRATIVE TRANSPORT

Properly structured stories focus viewer attention and inextricably tie their emotions to the characters, which leads the viewer to internalize the story’s lessons.

EMOTION vs LOGIC

"Stories are the most effective structure to share information, connect people emotionally to a cause and build commitment."   - Paul Zak, Neuroscientist

COMPLIANCE COMMERCIALS
ETHICS IN 60 SECONDS

COMPLIANCE COMMERCIALS

These short, hilarious videos are used to advertise company policies.

#MicroLearning #DripMessaging

Watch Funny Animations
WORKSITE SAFETY TRAINING
An Industrial Film Like You've Never Seen

WORKSITE SAFETY TRAINING

Create a Culture of Safety with a story driven instructional film that highlights the "why."

Preview Suspense Film

A CAUTIONARY TALE
BREATHING UNDERWATER

A CAUTIONARY TALE

An integral compliance tool produced for a Fortune 200 to help prevent million dollar lawsuits.

SITCOM STYLE TRAINING
WE SAY YES WHEN EVERYONE ELSE SAYS NO

SITCOM STYLE TRAINING

Open this can to look back at the history of the sitcom training video.

#MicroLearning #DripMessaging

OPEN CAN
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 Writer/Producer BRYAN BELKNAP & Director/Producer MARC HAVENER share decades of film industry experience.

 

 

We're a boutique training video company specializing in ethics and compliance, sales, safety, management and security.

 

Between us and our hard earned Hollywood network, we've written scripts for Dreamworks, Netflix, Universal, HBO and Sony and have had films appear in 100+ festivals around the world, including Sundance, Raindance, SXSW, winning multiple awards and nominations including the Oscars, Emmys and Peabodys.

 

For 10 years, Resonate Pictures has been lovingly transforming a company’s legalese and policies into vibrant narratives that teach while entertaining. Our collaborators are hand picked to best suit the project's needs. We've had the privilege of working with Altria, Anheuser Bush, Euronet, Mudabala, M&Ms, NRG, Subway and more.

 


We recommend you use clips from popular film and television to illustrate ethics and compliance topics.

Here's a library of clips to get you started.

 

Movie Clip Monday – Anti-Corrpution

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With this clip, you’re not only launching into a serious topic in a way that…

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Movie Clip Monday – Policies

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While this clip is funny, it’s no laughing matter to the people who feel like…

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Movie Clip Monday – Fraud

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Employees should work for the good of their employer. But do they have a responsibility…

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Let us move, challenge and inspire your team to become better versions of themselves through stories that resonate. Contact us to learn how.

"HOW TO MAKE CORPORATE TRAINING ROCK"

We brought sitcom style training to the workplace. Dan and Chip Heath, authors of NY Times bestseller MADE TO STICK, discussed our original hit series Aggrieva in this issue of Fast Company Magazine.

"New episodes debuted each Monday, but employees were so ravenous for the next episode that they started tracking them down on the company's staging server where the videos were posted on the preceding Friday.

"Note: When your company's employees are madly searching for your compliance videos, you've done something right."

Read the full articleWatch Episodes

ARTICLES TO HELP YOUR TRAINING

Six Ways to Avoid Bueller Training

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Training is hard on everyone — difficult for you to prepare and challenging for employees…

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Using Memes to Get Out Your Training Message

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If you’re anything like me (born pre 80s), you’re a little fuzzy on the whole…

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Ten Cardinal Sins of Training Films

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With the rise in media savvy employees, you ignore the hallmarks of sub-par training films…

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"People tend to change their behavior after hearing compelling stories"

Dr. Rickett's research revealed people "exposed to story-based warnings made about 20% fewer errors, compared with teams exposed to equivalent non-narrative warnings."

We're a boutique company working with clients globally.

Get in touch     (323) 450-7535    |    [email protected] 

832 Pennsylvania St.     Suite 1000   |   Lawrence KS 66044

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